Create a central fact page for your organisation – with visible text, JSON-LD and a structured entity description for search engines, ChatGPT, Perplexity and Google AI Overviews.
For companies, brands, organisations, agencies and local providers.
Free to use · No registration required. Enter your data, review and generate your Grounding Page.
The Grounding Page Generator helps organisations structure their most important facts in a machine-readable and consistent way – as a stable reference for AI systems, search engines and generative answers.
AI systems compile answers from available web information. When company data is scattered, outdated or contradictory, this can result in incorrect or incomplete categorisation. A Grounding Page creates a central, structured and machine-readable fact base.
A Grounding Page clearly describes who or what your organisation is, what services it offers and in what context it should be understood.
Company data, services, locations, people, sources and trust signals are brought together in one central place.
Visible text and JSON-LD are prepared so that search engines and AI systems can better capture and classify the content.
In short: A Grounding Page helps present your organisation more clearly, currently and comprehensibly – not just for humans, but also for AI systems.
A Grounding Page is a central fact page for an entity – for example a company, a brand, an organisation, a person or a product. It is not primarily intended as a classic sales page, but as a structured reference page for AI systems, search engines and crawlers.
The page contains well-readable, factual information about the entity. This includes core data, services, target audiences, disambiguations, trust signals and further information. It is important that this content is clearly formulated and consistent.
In addition, key information is provided in structured form. JSON-LD helps machines better classify entities, relations, services, people, organisations and sources.
A Grounding Page pursues a different goal than a classic landing page. While a landing page aims to sell or generate an enquiry, a Grounding Page serves to clearly categorise an entity.
| Criterion | Classic landing page | Grounding Page |
|---|---|---|
| Goal | Convince users, build trust and trigger an enquiry or conversion. | Clearly describe an entity and make it available as a reliable source of facts. |
| Target audience | People, prospects, customers and decision-makers. | AI systems, search engines, crawlers and other processing systems. |
| Language | Emotional, benefit-oriented and persuasive. | Factual, precise, verifiable and consistent. |
| Content | Benefits, offers, arguments, objections, CTAs and contact options. | Facts, core data, services, relations, disambiguations and structured information. |
| Success metric | More enquiries, more sales or better conversion rates. | Better machine classification and a more stable foundation for AI and GEO measures. |
A Grounding Page is particularly helpful when information about an organisation is scattered online, inconsistent or difficult to attribute clearly.
| Situation | Typical challenge | Benefit of a Grounding Page |
|---|---|---|
| Scattered information | Data is spread across a website, profiles, directories, press articles or old sub-pages. | All relevant information is consolidated in one central place. |
| Outdated data | Old services, former company names or no-longer-valid data remain findable. | Current information gets a clear reference point. |
| Similar names | Companies, brands or people can be confused with other entities. | Disambiguations help reduce confusion. |
| Rebranding | Old and new brand identity are not cleanly connected on the web. | The relationship between old and new entity is explained in a traceable way. |
| Unclear service areas | Focus areas, offerings or target audiences are not clearly recognised by systems. | Services and focus areas are presented in a structured way. |
| GEO optimisation | Further measures build on an unclear or inconsistent data foundation. | The Grounding Page creates a solid foundation for further AI visibility measures. |
A good Grounding Page is not as long as possible, but as unambiguous as possible. What matters is that the key facts are presented completely, consistently and in a structured way.
| Data area | Examples | Why it matters |
|---|---|---|
| Identity | Name, legal form, alternative names, official website, short description. | Helps systems uniquely identify the entity. |
| Company data | Founding, headquarters, market region, industry, size and core competencies. | Creates a factual basis for classification. |
| Services | Products, services, focus areas, specialisations and areas of application. | Clarifies what the organisation is relevant for. |
| Target audiences | Customer groups, industries, company types or areas of use. | Explains who the services are intended for. |
| People | Management, founders, contacts, experts or team members. | Links people and roles to the organisation. |
| Disambiguations | What the organisation is not, and what it should not be confused with. | Reduces misclassifications and misunderstandings. |
| Trust signals | Ratings, certificates, memberships, references, press coverage or profiles. | Supports traceability and credibility. |
| Recency | Creation date, update date and review notes. | Helps distinguish current information from outdated data. |
The generator helps you not just collect relevant information loosely, but structure it clearly. The result is a foundation that can be published, extended and regularly updated.
Name, description, website, language, metadata and key company information are captured in a structured way.
Services, focus areas, target audiences and areas of application are linked together in a comprehensible way.
Ratings, certifications, awards, profiles and further evidence can be added as supporting signals.
Frequently asked questions and answers can be prepared to summarise the key facts clearly once more.
Key information is structured so that it can be processed more effectively by machines.
The result is a clear template for an independent Grounding Page at a stable URL.
There are various formats around AI visibility. However, they fulfil different purposes and should not be confused with each other.
| Format | Purpose | Strength |
|---|---|---|
| Grounding Page | Provides verifiable facts about an entity. | Creates a central, visible and structured reference. |
| llms.txt | Can make relevant content or important URLs more discoverable for AI systems. | Acts more as a signpost or guide. |
| AI Instructions | Formulates how a company would like to be described or understood. | Can provide hints, but does not replace a verifiable fact base. |
| Schema Markup | Structures individual pieces of information in a machine-readable way. | Helps with technical classification, but should match visible text. |
The process should not start with random text, but with a clear data structure. This creates a page that remains traceable, maintainable and consistent.
First, all relevant company information is gathered: name, description, services, target audiences, people, locations, sources and trust signals.
Contradictions, outdated data and unclear formulations are reviewed. The goal is a uniform fact base that does not contain multiple versions of the same information.
The key relationships are made visible: organisation, services, people, locations, target audiences, references and related entities.
A central page with visible text and structured markup is created from the data. This page can then be published and linked internally.
A Grounding Page should not be created once and forgotten. Changes to services, people, locations, awards or company data should be kept up to date regularly.
A Grounding Page is an important component of structured company information. But it is not a guarantee and does not replace a comprehensive SEO or GEO strategy.
| Misconception | Realistic assessment |
|---|---|
| “A Grounding Page guarantees AI mentions.” | No. It improves the data foundation, but cannot guarantee that AI systems will always mention or cite a company. |
| “JSON-LD alone is sufficient.” | No. Structured data should match visible text and be embedded in a coherent page context. |
| “This replaces classic SEO.” | No. A Grounding Page complements technical SEO, content, authority, internal linking and external signals. |
| “This is only relevant for large brands.” | No. Smaller organisations in particular benefit when their information is clearly and consistently findable. |
| “An About page is always sufficient.” | Not necessarily. An About page is often written in a human and promotional way. A Grounding Page is more structured, more factual and more focused on machine classification. |
The most important questions about Grounding Pages, structured company data and their use in the context of AI visibility.
A Grounding Page is a central fact page that clearly describes an entity. This can be a company, a brand, an organisation, a person or a product. The page combines visible information with structured markup so that AI systems and search engines can classify the content more effectively.
AI systems draw on available web information for many answers. If information about a company is inconsistent or outdated, the risk of incorrect classification increases. A Grounding Page consolidates key facts and creates a clear reference point.
A landing page is generally aimed at people and conversions. It is designed to persuade, build trust and generate enquiries. A Grounding Page is more factual in structure. It is intended to clearly define an entity and present information in a structured way.
Useful elements include name, description, website, legal form, location, services, target audiences, people, trust signals, disambiguations, related entities, update date and structured data. What matters is that the information is correct, consistent and traceable.
An About page can contain many important pieces of information, but is often written in a narrative or promotional style. A Grounding Page serves a different purpose. It prepares company information in a more structured, factual and machine-readable way.
A Grounding Page cannot completely prevent incorrect answers. It can, however, help ensure that consistent, current and clearly structured information is available. This reduces the risk that systems will draw on outdated or contradictory data.
Structured data should not be isolated additional information, but should reflect the visible content of the page. If visible text and JSON-LD do not match, new contradictions arise. A good Grounding Page avoids exactly these kinds of inconsistencies.
A Grounding Page is suitable for companies, brands, organisations, agencies, law firms, practices, SaaS providers, local service providers and all entities that should be clearly described online. It is particularly useful during rebranding, when there are similar names, multiple locations or complex services.
A Grounding Page should be updated whenever important company information changes. This includes new services, new contacts, changed locations, new awards, new references or updated company data. In addition, a regular content review is recommended.
No. A Grounding Page does not replace a classic SEO strategy. It complements existing measures by providing a structured foundation for entity understanding, machine processing and further GEO measures.
No. Required fields are only name, type, language and website – everything else is optional. The more relevant information you add, the more precise the generated Grounding Page will be. The fields are divided into sections so you can work through them step by step.
Start with the required fields and extend your fact page step by step with services, target audiences, trust signals and JSON-LD.
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